e-connect & ALK : A Strategic Alliance for the Digital Visibility of Physiotherapists in Luxembourg

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A partnership founded on co-development and mutualization, serving a profession in full evolution.

In a world where digitalization is no longer an option, but a necessity, e-connect and the Luxembourg Association of Physiotherapists (ALK) have concluded a strategic partnership. This collaboration gives birth to ALK Digital, a mutualized solution designed to meet the online visibility challenges of physiotherapists in the Grand Duchy.

"I am convinced that the strongest relationships are built on a common vision and a shared objective. It is in this spirit that this partnership with ALK came into being: a collaboration designed to create lasting value, based on co-development and mutualization",

stated Tom Turping, CEO de e-connect.

A solution designed to support the transformation of a profession

The physiotherapist sector is facing a profound transformation: a new generation of ultra-connected patients and expectations in terms of web visibility. However, a large proportion of ALK member physiotherapists do not have a structured digital presence, and therefore no visibility on Google My Business or Google Maps.

Faced with this observation, e-connect and ALK have co-developed ALK Digital, a simple, effective and immediately operational solution:

  • A turnkey professional web page
  • A presence on Google Maps and Google My Business
  • Simplified management of multi-practitioner offices
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A common vision: reinventing the client-agency relationship

Rather than offering a simple service provision, this project is part of a co-development approach. The objective: to mutualize costs and allow a maximum number of physiotherapists to access professional tools at a reasonable price (€288 per year).

A portion of the profits generated by ALK Digital will be reinvested in the continuous development of the platform, ensuring a permanent evolution of the services offered to members.

"The partnership with e-connect goes far beyond a simple tool. It marks an important step in the digitalisation of our profession and offers new perspectives to our members",

emphasized Patrick Obertin, President of ALK.

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A model for the future

This partnership illustrates e-connect's vision: to create long-term partnerships, based on transparency, agility and value sharing. By rethinking the classic agency-advertiser codes, e-connect proves that it is possible to reconcile economic performance and a mission of collective interest.

About the Luxembourg Association of Physiotherapists (ALK)

ALK is the representative professional organization for physiotherapists in Luxembourg. It works to promote the profession, defends the interests of its members and supports their professional development. The association has more than 1,000 members, committed to quality practice in the service of their patients.

👉 Visit ALK

About e-connect

e-connect is a Luxembourg digital agency specializing in consulting, web technologies and digital marketing. The agency supports its clients in the implementation of innovative solutions and the adoption of artificial intelligence technologies.

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20.03.2025