Our courses

AI for Marketing

  • Identify tasks AI can handle: Focus on repetitive tasks like content creation that AI can assist with.
  • Choose the right AI tools: Learn which tools will help you save time and improve your marketing.
  • Create AI-powered content: Generate high-quality content with AI to support your marketing campaigns.

For who?

CEO
Marketing Manager

Key capabilities

  • AI Tool Selection
  • Prompt Crafting
antoine-cordier

Instructor: Antoine Cordier

Head of Digital Marketing

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CMS Management Course (Wordpress/ Quilium, etc)

  • Efficient content management: Update and maintain your website easily, without technical skills.
  • Customize your site’s look: Personalize your website’s design and themes to reflect your brand’s identity and attract more customers.
  • Boost site performance: Keep your website fast and user-friendly, improving both user experience and result.

For who?

Webmaster
Marketing Manager/Web Integrator
Copywriter

Key capabilities

  • Content Management
  • Site Performance
patrice-viale

Instructor: Patrice Viale

Customer Support & Scrum Master

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Google Analytics 4 / Piwik Course

  • Track important data to understand user behavior and interactions on your site.
  • Set up goals to measure what matters to your business (sales, lead generation).
  • Make informed decisions using GA4 insights to optimize your marketing and boost conversions.

For who?

CEO
Data Analyst
Marketing Manager

Key capabilities

  • Data Analysis
  • Report Interpretation
  • Campaign Optimisation
  • Custom Reporting
gregory-reyter

Instructor : Grégory Reyter

Data Analyst

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Email Marketing Course (with Brevo)

  • Account setup: Learn how to set up your Brevo account and configure essential settings.
  • Email creation & basic automation: Create engaging emails and set up automated welcome and transactional emails to save time and improve customer experience.
  • Contact management: Learn how to segment your lists, manage contacts, and send targeted emails.

For who?

CRM manager
CEO
Marketing Manager

Key capabilities

  • Account Setup
  • Email Creation
  • Basic Automation
  • Contacts Management
antoine-cordier

Instructor: Antoine Cordier

Head of Digital Marketing

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Meta Ads Course

  • Create and set up campaigns: Choose the right campaign type, set your objective, and target the right audience on Facebook and Instagram.
  • Optimise your ads: Create simple, high-converting ads that drive traffic to your site.
  • Budget management & performance tracking: Learn how to manage your ad spend to maximize ROI and adjust campaign performance.

For who?

Ads Manager
Marketing Manager
Community Manager

Key capabilities

  • Campaign Type Selection
  • Campaign Setup
  • Audience Targeting
  • Budget Management
  • Traffic Generation
antoine-cordier

Instructor: Antoine Cordier

Head of Digital Marketing

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Google Ads Course

  • Create and set up a campaign: Choose the right campaign type, set your objective, and choose the right keywords to drive targeted traffic.
  • Track performance: Measure results, adjust your campaign, and optimise your budget for better performance.
  • Performance analysis & budget management: Learn how to manage your ad spend to maximize ROI and adjust campaign performance.

For who?

Ads Manager
Marketing Manager

Key capabilities

  • Campaign Type Selection
  • Campaign Setup
  • Keyword Research
  • Budget Management
  • Conversion Tracking
antoine-cordier

Instructor: Antoine Cordier

Head of Digital Marketing

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SEO Beginner Course

  • Improve your ranking in search results to increase your site's visibility.
  • Optimise your website content with the right keywords to attract more visitors.
  • Attract more customers with simple techniques that help your site rank higher.

For who?

SEO Manager
Webmaster
Marketing Manager

Key capabilities

  • Website Optimisation
  • Keyword Research
  • Traffic Growth
antoine-cordier

Instructor: Antoine Cordier

Head of Digital Marketing

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Create and Optimise an Online Store Course

  • Set up your Shopify store: Quickly launch your online shop with the right settings.
  • Enhance your product pages: Improve layout to boost sales and engage customers.
  • Optimise the checkout process: Make it easier for customers to buy from you and reduce cart abandonment.

For who?

E-commerce Managers
Web Integrator
CEO
E-shop Owner
Webmaster

Key capabilities

  • Store Setup
  • Product Page Improvement
  • Checkout Flow
  • Mobile Optimisation
dimitri-voisin

Instructor: Dimitri Voisin

Software Engineer & Team Lead

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GDPR Essentials Course

  • Understand the basics of GDPR: Know the key rules for handling customer data safely.
  • Implement consent mechanisms: Set up simple opt-in processes for your audience.
  • Ensure compliance: Use practical tips to store and manage customer data correctly and avoid legal issues.

For who?

DPO
CEO
Marketing Manager
Webmaster

Key capabilities

  • Consent
  • Opt-in/Opt-out
  • First-Party Data
  • Data Storage
  • Data Retention
gregory-reyter

Instructor: Grégory Reyter

Data Analyst

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Ce que nos clients disent de nos cours

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Nikola Todorov

Marketing Assistant Director

Antoine and Marc gave me and my team a very valuable training, packed with important knowledge. The session was really helpful in shedding more light on Google Ads.

Nefeli Drymousi

Senior community manager

The training was really well organized and to the point. It was a good balance between theory and practice, which brought value to both beginner and intermediate users. The instructor gave many insights and advice, used engaging examples and explained everything in a simple but thorough way! I would definitely recommend this training to anyone who wants an hands-on introduction to Google Ads.

Sandra DE TAEYE

Directrice

Grande compétence réunie chez e-connect dans le domaine du marketing digital.

Nefeli DRYMOUSI

Website and Social Media Specialist

The training was really well organized and to the point. It was a good balance between theory and practice, which brought value to both beginner and intermediate users. The instructor gave many insights and advice, used engaging examples and explained everything in a simple but thorough way! I would definitely recommend this training to anyone who wants an hands-on introduction to Google Ads.

Daniel MARTIN

Agent de promotion

Formateur très compétent avec une très bonne intonation et méthodologie. Les explications étaient très claires et précises.

Ghislaine SOISSON

Chef de projet

Antoine est très pĂ©dagogue et a su rĂ©pondre Ă  toutes nos questions. 

Daniel FASTRO

Employé de bureau

Superbe formation avec Antoine :)

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From zero to hero in digital marketing with e-connect 🤓