Digital Marketing Courses
(Free) courses to take action from day one
2 hours, in English & French, in a small group for focused, effective learning.
Our courses
AI for Marketing
- Identify tasks AI can handle: Focus on repetitive tasks like content creation that AI can assist with.
- Choose the right AI tools: Learn which tools will help you save time and improve your marketing.
- Create AI-powered content: Generate high-quality content with AI to support your marketing campaigns.
For who?
Key capabilities
- AI Tool Selection
- Prompt Crafting

Instructor: Antoine Cordier
Head of Digital Marketing
CMS Management Course (Wordpress/ Quilium, etc)
- Efficient content management: Update and maintain your website easily, without technical skills.
- Customize your site’s look: Personalize your website’s design and themes to reflect your brand’s identity and attract more customers.
- Boost site performance: Keep your website fast and user-friendly, improving both user experience and result.
For who?
Key capabilities
- Content Management
- Site Performance

Instructor: Patrice Viale
Customer Support & Scrum Master
Google Analytics 4 / Piwik Course
- Track important data to understand user behavior and interactions on your site.
- Set up goals to measure what matters to your business (sales, lead generation).
- Make informed decisions using GA4 insights to optimize your marketing and boost conversions.
For who?
Key capabilities
- Data Analysis
- Report Interpretation
- Campaign Optimisation
- Custom Reporting

Instructor : Grégory Reyter
Data Analyst
Email Marketing Course (with Brevo)
- Account setup: Learn how to set up your Brevo account and configure essential settings.
- Email creation & basic automation: Create engaging emails and set up automated welcome and transactional emails to save time and improve customer experience.
- Contact management: Learn how to segment your lists, manage contacts, and send targeted emails.
For who?
Key capabilities
- Account Setup
- Email Creation
- Basic Automation
- Contacts Management

Instructor: Antoine Cordier
Head of Digital Marketing
Meta Ads Course
- Create and set up campaigns: Choose the right campaign type, set your objective, and target the right audience on Facebook and Instagram.
- Optimise your ads: Create simple, high-converting ads that drive traffic to your site.
- Budget management & performance tracking: Learn how to manage your ad spend to maximize ROI and adjust campaign performance.
For who?
Key capabilities
- Campaign Type Selection
- Campaign Setup
- Audience Targeting
- Budget Management
- Traffic Generation

Instructor: Antoine Cordier
Head of Digital Marketing
Google Ads Course
- Create and set up a campaign: Choose the right campaign type, set your objective, and choose the right keywords to drive targeted traffic.
- Track performance: Measure results, adjust your campaign, and optimise your budget for better performance.
- Performance analysis & budget management: Learn how to manage your ad spend to maximize ROI and adjust campaign performance.
For who?
Key capabilities
- Campaign Type Selection
- Campaign Setup
- Keyword Research
- Budget Management
- Conversion Tracking

Instructor: Antoine Cordier
Head of Digital Marketing
SEO Beginner Course
- Improve your ranking in search results to increase your site's visibility.
- Optimise your website content with the right keywords to attract more visitors.
- Attract more customers with simple techniques that help your site rank higher.
For who?
Key capabilities
- Website Optimisation
- Keyword Research
- Traffic Growth

Instructor: Antoine Cordier
Head of Digital Marketing
Create and Optimise an Online Store Course
- Set up your Shopify store: Quickly launch your online shop with the right settings.
- Enhance your product pages: Improve layout to boost sales and engage customers.
- Optimise the checkout process: Make it easier for customers to buy from you and reduce cart abandonment.
For who?
Key capabilities
- Store Setup
- Product Page Improvement
- Checkout Flow
- Mobile Optimisation

Instructor: Dimitri Voisin
Software Engineer & Team Lead
GDPR Essentials Course
- Understand the basics of GDPR: Know the key rules for handling customer data safely.
- Implement consent mechanisms: Set up simple opt-in processes for your audience.
- Ensure compliance: Use practical tips to store and manage customer data correctly and avoid legal issues.
For who?
Key capabilities
- Consent
- Opt-in/Opt-out
- First-Party Data
- Data Storage
- Data Retention

Instructor: Grégory Reyter
Data Analyst
Ce que nos clients disent de nos cours
Nikola Todorov
Marketing Assistant Director
Antoine and Marc gave me and my team a very valuable training, packed with important knowledge. The session was really helpful in shedding more light on Google Ads.
Nefeli Drymousi
Senior community manager
The training was really well organized and to the point. It was a good balance between theory and practice, which brought value to both beginner and intermediate users. The instructor gave many insights and advice, used engaging examples and explained everything in a simple but thorough way! I would definitely recommend this training to anyone who wants an hands-on introduction to Google Ads.
Sandra DE TAEYE
Directrice
Grande compétence réunie chez e-connect dans le domaine du marketing digital.
Nefeli DRYMOUSI
Website and Social Media Specialist
The training was really well organized and to the point. It was a good balance between theory and practice, which brought value to both beginner and intermediate users. The instructor gave many insights and advice, used engaging examples and explained everything in a simple but thorough way! I would definitely recommend this training to anyone who wants an hands-on introduction to Google Ads.
Daniel MARTIN
Agent de promotion
Formateur très compétent avec une très bonne intonation et méthodologie. Les explications étaient très claires et précises.
Ghislaine SOISSON
Chef de projet
Antoine est très pédagogue et a su répondre à toutes nos questions.
Daniel FASTRO
Employé de bureau
Superbe formation avec Antoine :)
Ils nous font confiance
From zero to hero in digital marketing with e-connect 🤓

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