Medirel Medtech
Objective: Launching an E-Shop in the Medical and Paramedical Sector
MediRel.lu, founded in 1979, specializes in the distribution of medical and paramedical items, supplies, and equipment, aims to transition to digital sales. The objective is evident: to create an e-shop that simplifies customers' access to their products, ensuring a smooth, intuitive, and 24/7 accessible shopping experience.
Strategic Approach
- Development and Integration: The first step involved developing a customized e-shop, taking into account the specific needs of MediRel.lu and the particularities of the medical and paramedical sector. We placed emphasis on developing technical solutions for seamless product data integration and synchronization with internal systems, thus ensuring efficient inventory management and order processing.
- User Experience Optimization: Recognizing the importance of a seamless navigation to promote conversions, our team worked on optimizing the user interface (UI) and user experience (UX) of the site. The design was crafted to facilitate product search and purchase, with an intuitive customer journey, detailed descriptions, and easily accessible information.
- Digital Marketing Launch: : E-Connect supported MediRel.lu in launching its e-shop by deploying targeted digital marketing strategies. We advised MediRel.lu on best practices in digital marketing and tested various campaigns on Google as well as email marketing to attract qualified traffic to the new e-shop.
Results and Impact
The launch of MediRel.lu's e-commerce platform represents a significant milestone for the company, enabling it to establish a digital sales channel alongside its traditional business model. The platform offers professionals in the medical and paramedical sectors a convenient and efficient means of procuring essential equipment, thereby enhancing customer service and facilitating the transition to digital sales channels.
